![]() ![]() I can imagine myself working on a mad rock album 10 years from now, and that’s not far from what I’m interested in doing. If you don’t know me on a personal level, you might see me as a certain type of person, but when I first came into music, one of my goals was to conquer every frequency style possible. But the perfect thing about being myself is that I listen to every single genre of music. How have you managed to keep your integrity and not bow down to the temptation of creating music more commercially acceptable? “My mum was a fashionista – her favorite brand was Issey Miyake, so I’d see her in her bag and I worked out later in life that you can make anything look good.” ![]() It’s all sounding exactly how I want it to sound and it’s coming across as a great piece of work that people will like. I think, if I asked myself 10 or 15 years ago what I would want a Lord Apex album to sound like, I think I’ve come through on that with this one. I’ve even managed to think about some of the records I had a connection with when I was a child and growing up. I’ve explained everything I needed to explain and managed to work with a lot of producers that I have a high level of respect for. It’s finished around 35-ish minutes, but it still feels like I’ve managed to speak on everything I wanted to speak about for people to get an accurate and up-to-date description of where I’m at now. But with this project, I intended it to be a longer album than it ended up being. So whenever I’m creating, that tends to be the blueprint that I work around. I grew up in a generation where a standard album is 59 minutes. ![]() What has the process been like putting this new album together? I’ve been through some stuff, some of it public, some not, but where I’m at now, I feel mature and like a big weight has been lifted off my shoulders. ![]() I feel like I’m in the greatest space I’ve been in for a long time. Lord Apex: I appreciate that question! I think that’s something people don’t ask enough. With this in mind, Hypebeast caught up with Lord Apex to discuss his forthcoming studio album, staying at the forefront of music and fashion, and much more. This passion has continued to hold Apex in high regard, with a myriad of full-length projects under his belt, a just-finished first studio album, and a slew of experimental mixtapes lined up that can be expected to lean into R&B and rock influences. “When I first started rapping, the comment that I would often see was: “I hate UK rap… but, Lord Apex!” I realized I was going to be that bridge - that’s why I take my job so seriously,” Lord Apex tells Hypebeast. Packed with a collection of skits smoker anthems – take “I Need A Light,” “Sin City Kush,” and “High Forever,” as solid examples – Apex’s ‘90s-inspired sonics have continued to push boundaries for British artists to be able to break through into American markets and solidly prove that Brits can stand next to the best in one of America’s most guarded and precious genres. This momentum was carried over into his vastly popular Smoker Sessions series, a new trio of mixtapes that have encapsulated Apex’s evolution, not only as a musician but as a person, too. As time progressed, so did Apex’s abilities the rapper went on to include more wit and relatability in his verses - often aligning with British stoners - with records like “Spliff in the Morning,” which took Britain’s burgeoning underground hip-hop scene by storm. In turn, his appreciation and understanding of the genre allowed him to spearhead a new-school wave of underground British hip-hop, over an almost-decade career.Īpex began MCing to himself in the late ’00s, often downloading beats online while piecing together hooks and rhymes and experimenting with his cadence. The 27-year-old admits he’s open to dipping his toes into any musical genre, but his personal connection with American rappers such as French Montana, Lil Wayne, and Mac Miller birthed his appreciation for U.S. ![]()
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